September 24, 2012

The Facebook Existence of Subjective Judgments

Information from an innovation is communicated through a variety of different channels through both mass media and interpersonal media  (Grant & Meadows, 2010). The media is very good to increase awareness of the technology. For example, a newspaper and television communicated that Twitter is widely used and more people then we will realize how Twitter was. Interpersonal media is also important. For example, someone will ask a friend who has been using Twitter accounts to determine whether communications technology has many uses. Or also asked the others why he loves Twitter. This will be used as a reference by the public to vote using Facebook or Twitter.
Another theory is used to see how the existence of Facebook in the future is social information theory. This theory begins with the rational choice model, which assumes that people adapt a decision or other evaluation of a technology based on the objective characteristics of the technology.
This theory argues that although the use standard objective in choosing communication media to be used, their use also is also determined by subjective factors such as the attitude of the people in the neighborhood about a technology or by observing the experiences of others toward such technologies. For example, according to Fulk (1987) that more few people who use the technology then getting a few people trying to use it to socialize.
Jukia new social networking site known by many people, then the site is likely to be used. Meanwhile, if a social networking site is not much to make use, users will rarely use the social networking site to socializing. Facebook is so, while there are many who use the Facebook, then his popularity will survive because Facebook be used mainly by the high frequency  to connect with other people. However, if there are many who left Facebook, the frequency of use of Facebook would be reduced as well.
In addition, although we have had a very objective consideration to the choice between the two technologies, but consideration will also affect our opinion. For example, when we consider that Facebook is much more efficient, attractive, sophisticated, but it turns out my friends work in our environment, friends in the college, and the community we live in the more pleasure from a new social networking site, then we tend to will select the social networking site. But if instead people have a positive response to Facebook, so we are going to use Facebook.
The existence of subjective judgments by seeing how other people's opinions to a technology , such as Facebook are very well will make us want to use such technology. Positive response to our environment such people say that people who make use of networking site Twitter was the up-to-date. While negative responses such as the group believes that people who are using Facebook are people who are out of date, do not understand the technology, and others. This will affect our choices. The argument from others that people who make use of networking site Twitter was the up-to-date will make us were also used. As for the opinion of others that people still use Facebook is outdated people, do not understand the technology, and technology literacy will make us stop using Facebook even though we feel that Facebook is actually much more to help us..(Author : MARNIDA J S )