Background of User Facebook Growth in Indonesia

At the beginning of the entry, Facebook users in Indonesia is still relatively small when compared to users in the United States. At the time, Facebook is more widely used by people who are in the upper middle class.
At the beginning of the entry of Facebook, there are other social networking sites are quite popular in Indonesia. The social site is Friendster. Although at that Friendster is a popular social networking site and most widely used, but its popularity was not thorough to all segments of society.
There is a generation of Facebook users are known as Millennialism,digital generation of the most widely used Facebook when compared with other generations (Waters & Ackerman, 2011).
The number of Facebook users are increasingly changing from year to year. In July 2008, in Indonesia, it was noted that there were as many as 209 760 Facebook users. Within one year later, in July 2009, the number of Facebook users increased to 6496960  (Marketing Magazine: Marketing Website, 2011). In July 2009, Indonesia has been named as the country with the world's highest growth of Facebook. December 2009, the growth of Facebook is estimated around 1,400 percent to 1,500 percent (Marketing Magazine: Marketing Website, 2011). Not stopping there, the current July 1, 2010 ago, Indonesian Facebook users return to the remarkable increase with the number 25,912,960 or an increase of 12253.6% for 24 months (News: Unloading Online, 2011) . Not to stop, statistics show an increase to reach 35,174,940 users in the first week of March 2011. In April 2012, record that Facebook users in Indonesia rose again to reach as many as 42,586,260  (Socialbakers, 2012).
Height of Facebook users in Indonesia are caused by various factors. But in general, Facebook is widely used by the people of Indonesia because of the capability of Facebook itself can support the needs of Indonesia and the influence of socio-cultural Indonesia itself.
For the people of Indonesia, Facebook is one of the necessary tools for communication technology   owned by Facebook. Facebook is one of the networking sites (networks) social. Networks (networks) Berbari can connect with each other  (Pool, 1984). According to Boyd and Ellison (2008), its own social networking site is an online service which allows users to create individual profiles, connect with other users and navigating through this network of contact  (Zuniga & Jung, 2012). It is a social networking site intended to present themselves and to build and maintain relationships with friends and acquaintances (Utz, 2010). Its use could be to establish relationships with old friends or to make new friends   (Atheunis & Schouten, 2011).
Facebook is a communication technology that can connect a variety of people to communicate. We can see the messages posted our friend and we can see who your friends list from our friends (Farrow & Yuan, 2011). Indonesian society itself has a tendency to stick   communication links with many people.  Facebook capabilities that make the Indonesian people to stay connected with the people who have to establish communication with to high value for the people of Indonesia. With the Facebook shapes people's need to maintain a relationship that is usually transformed from visiting each of the home, greeting each of call to greet each other, commenting, and pray for one another in real time. With Facebook which is a social network that uses technology the Internet network, as if we can talk with our friends via PC, mobile phone without the cost of long distance phone  (Mirabito, 2004). Indeed, the new communications technologies create virtual world and eliminate the physical presence of technology  (Krug, 2005). Cost of sending messages is dramatically reduced due to the new communications media, one of which is Facebook  (Dominick, 2009). Facebook is a social network is a social networking are rapidly changing the way people interact-both in the personal and professional    (Safko, 2010). Facebook allows people to live and fill their needs become more efficient in relationships and communication with others. Therefore, the Indonesian people are using Facebook to keep good relationships with people who never communicated with him and build new relationships with new people..(Author : MARNIDA JS)