About Facebook : Thinking Framework, Concepts, and Theoretical Overview

The theory is used and needed to explain a thing. To explain how the existence of Facebook and   describing the future  with the many social networking sites that have sprung up and will continue to emerge.
Communication technologies are usually described as " perspective on communication technology". One part of the umbrella perspective on communication technology is Motivating factor. This factor states that we do not use a technology just because the technology exists. But we will see the advantage of using these technologies (Grant & Meadows, 2010).
In explain how to existence of Facebook in the future be used diffusion of innovation theory. This theory is built by Evvet Rogers. This theory tries to explain how an innovation is communicated from time to time through a variety of media channels or to members or individuals in a social system  (Grant & Meadows, 2010). There are four aspects of this approach, namely innovation, media (channel) communication, time, and social system   (Rogers, 2005)
The first is the existence of an innovation. Almost all new ideas are analyzed as a technology  (Rogers, 2005). In the case of communication technology, communication technology innovations in recent As with anything new. Rogers defines the characteristics of innovation, namely relative advantage, compatibility, complexity, and can be researched.
So if someone decides to use you new social networking site such as Twitter or Google Plus and leave the social networking site Facebook earlier that he would observe characteristics such as pros what is gained when using Twitter or Google Plus comparison with Facebook. When he discovered that Twitter has many more advantages than Facebook then it will switch to the new social site. However, if we feel Facebook still has many advantages over other social networking sites are emerging, so that Facebook will remain in use.
Are Twitter and other social networking sites have a match with Indonesia or how complex societies according to Twitter users are also factors that will make the people of Indonesia will remain using Facebook or to leave Facebook and switch to another social median. When he found out that other social networking sites more simpler than Facebook then it will switch to the new social site. However, if we feel Facebook still simpler than other social networking sites are emerging, so that Facebook will remain in use.
In addition, the people of Indonesia will also look at whether the people who previously had been make use of Twitter has had a positive evaluation of the social networking site than Facebook..(MARNIDA J  S )