January 17, 2012

Mobile Growth Market

In countries with high adoptions rates , an increasing number of person have only mobile subscription. In 2001 about 8-10%(Woolgar,2002) of those person in Italy, Norway, and the UK reported that they had only a mobile telephone. These persons were generally younger than those who had both a landline phone and a mobile telephone. Those who had only a landline telephone were significantly older than the other two groups

There are several other elements that have favored the adoption of mobile telephony in countries and perhaps hindered it in others. These include pricing, system interoperability and coverage of mobility telephony ( Robbins and Turner 2002). In term pricings , the system of “calling party pays” is not observed in the US. Instead, the cost of call is shared between the caller and the party called. This means that a cost is imposed on the person you call, as opposed to the system observed in other parts of the world, where the caller , this system might be seen as a psychological deterrence to mobile telephone use. Since a caller might hesitate to impose himself or herself on another person both temporally and economically

In addition , system incompatibility can limit the usefulness of mobile communication. This mean that if you, for example, have GSM telephone in area where is the issue coverage. There are, for example, vast stretches of territory in the US that are outside the range of coverage from system. In this respect , the denser populations coverage of Europe and part of Asia facilitate the development of mobile communications system